ThoughtWorks Branding & Logo Design
ThoughtWorks is a corporate education company that helps businesses boost employee productivity through proven training strategies and professional development resources. By aligning learning with company goals, they help improve both day-to-day performance and overall business results, strengthening the bottom line while supporting growth.
I worked closely with the founder to develop a logo and brand guidelines that aligned with their needs and expectations for the business.
Client discovery & initial consultation
The process began with an open discussion to understand the client’s business, goals, and expectations for their logo. This initial consultation helped clarify the brand’s values, target audience, and the desired look and feel of the logo.
Based on the insights gathered, I created a series of concept sketches. These initial ideas were informed by the business's identity and served as visual interpretations of the client's vision.
I presented the initial concepts to the client and collaborated through three rounds of iteration. During each round, feedback was incorporated to refine the design elements—such as typography, color, and iconography—until the client was fully satisfied with the result.
Final deliverables
