This project focuses on designing a sell sheet, a concise, visually driven one-page marketing tool used to pitch a product to retailers by clearly communicating its value, contents, and key features. Tamarax, a new fantasy board game, needed a sell sheet to help introduce the game to stores by explaining core gameplay and box contents at a glance. I approached this as a user-centered design challenge, prioritizing scannability, visual hierarchy, and information flow to support fast decision-making. By pairing fantasy-inspired visuals with intentional typography and layout, I created a piece that not only reflects the game’s immersive world but also guides readers through key details in a clear, intuitive way.